Goodbaby China

Continue to lead and develop our leading position in China's MBC product retail industry

In 1989, Mr. Song Zhenghuan invented a versatile cradle stroller, creating the Goodbaby brand. Since then, he has faithfully implemented his objective to “care for children, serve families and repay the society” and a mission to “improve the living environment of children, to their quality of life.”

During the past 26 years, we have been striving to constantly pioneer and advance, always put customers at the center of our business, listen to their hearts, understand their needs and have been committed to providing quality and safe MBC products and services.

Our competitive strengths

  • China’s largest omni-channel specialty retailer for MBC Products*
  • Customer-oriented business model that encompasses our differentiated brand strategy and our omni-channel sales platform
  • Outstanding e-commerce operational capabilities capitalizing on China's extensive online retail growth opportunities
  • China's largest offline MBC Product specialty sales network, as the cornerstone of our omni-channel sales platform
  • Solid operational capabilities supported by proprietary IT systems
  • Visionary founders and highly experienced management team

These strengths support Goodbaby China’s industry leadership position, continuing to bring better value to our customers and partners        

Being capable of quickly adapting to market changes is Goodbaby China's most important gene ,为此我们制定了一系列发展战略
Being capable of quickly adapting to market changes is Goodbaby China's most important gene

Our strategies

Our goal is to continue to lead and consolidate our leading position in China's MBC product retail industry and further expand our coverage to other products that we believe will appeal to our current end-customers. We plan to achieve this goal by proactively developing a mutually beneficial relationship with our brand companies, third-party retailers, distributors, suppliers and end-customers in establishing an ecosystem for MBC products.

  • Continue to strengthen our omni-channel sales platform

    Continue to strengthen our omni-channel sales platform

    Further promote our Mamahao APP and continue to improve online and offline store operations, provide consistent retail services and seamless, omni-channel experience to end users.

  • Strengthen our big data analysis capabilities

    Strengthen our big data analysis capabilities

    Continue to enhance our capabilities to better understand consumer behavior and utilise our analysis to better serve our end-customers—which ultimately drives our growth.

  • Promote and improve our own Goodbaby retailing brand image

    Promote and improve our own Goodbaby retailing brand image

    We plan to strengthen customer recognition of and engagement with the brands we offer through enhancing our brand image and communication with end-users.

  • Enhance our order-fulfillment infrastructure

    Enhance our order-fulfillment infrastructure

    We plan to establish additional regional distribution centers to support end-user and order growth.

  • Selectively pursue strategic alliances and acquisitions

    Selectively pursue strategic alliances and acquisitions

    We will selectively pursue strategic alliances and acquisitions to complement and strengthen our capabilities and to expand our omni-channel sales network

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